Learn More About Energy Choice

You have the power to choose the energy company that makes sense for you and your family

Thanks to deregulation in your home area, you can now select the energy company you prefer. You're no longer limited to enrolling with your utility company for your home's energy needs, giving you the freedom to pick and choose what you feel is most important when selecting an energy provider. We call it energy choice, and the advantages are all yours.

How does deregulation work? Companies like Direct Energy purchase energy (both electricity and natural gas) on the market, and then partner with the utility companies deliver the energy to your home. You enjoy benefits like an increase variety of plan options and contract term offers, long-term, fixed-rate pricing plans, and more. See how it works where you live.


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All customers are free to purchase natural gas services from the default supply provider or from a retailer of their choice and to purchase electricity services from the regulated rate provider or from a retailer of their choice. The delivery of natural gas and electricity to you is not affected by your choice. If you change who you purchase natural gas services or electricity services from, you will continue receiving natural gas and electricity from the distribution company in your service area. For a current list of retailers you may choose from, visit www.ucahelps.gov.ab.ca or call 310-4822 (toll free in Alberta).