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little girl bundled in winter gear.
little girl bundled in winter gear.

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Three people in a restaurant, gathered around a tablet, reviewing table layout.
Three people in a restaurant, gathered around a tablet, reviewing table layout.

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Giving back, the direct way

Community is built by action. From rolling up our sleeves at local events to supporting programs that make everyday life brighter, we’re proud to do our part for Albertans.

Learn how

Take a look at some of our recent community initiatives

Season of Giving at Direct Energy

Season of Giving is an annual effort to provide winter essentials for Indigenous communities in Alberta. Led by RISE and supported by volunteers across Direct Energy, the program reflects our commitment to fostering long-term community partnerships.

 

Direct Energy Volunteer Citizen of the Year Award Recipient – Peter O’Brien

After experiencing personal loss, Peter O’Brien of Canmore, Alberta, found purpose through service. Today, he dedicates up to 25 hours a week volunteering at the Bow Valley SPCA, supporting animal care, rehabilitation, and community outreach.

Direct Energy is proud to recognize Peter as one of our 2025 Volunteer Citizens of the Year.

Learn more: directenergy.ca/vcoy
Bow Valley SPCA: bowvalleyspca.org

Go Baby Go 2025

For the third year in a row, Direct Energy proudly supported Variety – the Children’s Charity of Alberta, through its Go Baby Go program in Calgary. Go Baby Go brings together volunteers and community partners to adapt ride-on remote cars for children with limited mobility—helping them experience greater independence and inclusion in everyday life.

This year, Direct Energy contributed $15,000 to fund five adaptive cars, which more than 20 employee volunteers helped build. Together, we’re helping kids in Alberta discover the joy and freedom of movement.

Camp Alexo staff and volunteers proudly display a $10,000 cheque, celebrating their fundraising efforts together.
Camp Alexo staff and volunteers proudly display a $10,000 cheque, celebrating their fundraising efforts together.
Camp Alexo staff and volunteers proudly display a $10,000 cheque, celebrating their fundraising efforts together.

Camp Alexo 2025

Direct Energy volunteers returned to Camp Alexo in central Alberta for a two-day restoration and winter-prep effort. Teams rolled up their sleeves to paint fence rails, clean facilities and stockpile firewood, helping to ensure the camp is ready for another busy season.

This marks Direct Energy’s fifth year supporting Camp Alexo, with a total of $50,000 donated since the partnership began. This year’s $10,000 contribution funded summer camp scholarships for 35 children, giving more kids the opportunity to experience the outdoors and build confidence in a safe, supportive environment.

Camp Alexo, operated by Youth HQ in partnership with Big Brothers Big Sisters and Boys & Girls Club of Red Deer and District, has provided meaningful outdoor experiences for local youth for more than 40 years.

Looking for our sponsorships? See how we build long-term partnerships that matter across Alberta.

More information

Direct Energy Volunteer Citizen of the Year Award Recipients - Glen & Abbie Warren

For more than 20 years, Daniel Lauper has been a driving force behind community growth in Linden, Alberta. As president of the Linden & District Agricultural Society, he’s led transformative local projects and organized events that bring people together and strengthen community spirit.

Direct Energy is proud to recognize Daniel as one of our 2025 Volunteer Citizen of the Year award recipients.

Learn more: directenergy.ca/vcoy
Linden & District Agricultural Society: alliance2030.ca/members/linden-district-agricultural-society

Brown Bagging for Calgary's Kids 2024

Our team was proud to spend the day volunteering with Brown Bagging for Calgary's Kids (BB4CK) preparing 1,000 meals in just 2.5 hours! With 21% of Calgarians struggling to afford groceries and food prices on the rise, we’re inspired by the BB4CK community’s commitment to food security. They ensure that kids have access to the food they need, providing thousands of school lunches every day. We’re honoured to support this cause and help make a difference for Calgary’s future.

Go Baby Go 2024

Variety Alberta's Go Baby Go program supports children living with limited mobility by customizing ride-on adaptive toy cars which allows them to move independently in ways that they otherwise would not be able to do on their own. Our Direct Energy team members have volunteered with Go Baby Go for two years in a row now to sponsor and build power vehicles for these families. It was truly a rewarding experience to bring joy to these kids and see their faces light up as they zoomed around in their new rides.

A group of people smiling for a photo in front of a bridge.
A group of people smiling for a photo in front of a bridge.
A group of people smiling for a photo in front of a bridge.

City of Calgary Pathway and River Cleanup 2024

As part of the City of Calgary’s annual Pathway and River Cleanup event in May 2024, 23 of our team members volunteered to help collect and properly dispose of garbage found in Valley Ridge & Bowness Park. With the help of 2,000 volunteers, thousands of kilograms of garbage were removed from Calgary’s parks, greenspaces, and nearly 300 kilometres of pathways and river banks.

Four people in smiling in front of Country 105 Caring for Kids sign.
Four people in smiling in front of Country 105 Caring for Kids sign.
Four people in smiling in front of Country 105 Caring for Kids sign.

2024 Corus Radiothon

Over the last 8 years, we have been a proud sponsor of the annual Corus Radiothon in support of the Stollery Children's Hospital Foundation. This year, we donated $15,000 which will help fund the best people, programs, research and much-needed specialized equipment at the Stollery Children’s Hospital. 

Savouring the final moments of summer!

Despite the changing weather, we managed to squeeze every last moment of summer fun by visiting seven more towns and cities throughout Alberta in September! Whether we were enjoying a day at the pier with families at Sylvan Lake, running in the Dinosaur Half Marathon in Drumheller, or handing out post-run treats at the Terry Fox Run in Grande Prairie, there were so many fantastic moments spent with families across Alberta. Thank you to everyone who we met along the way for their endless energy and enthusiasm!

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