Our history

Proudly serving Alberta for over 20 years.

 

Direct Energy is one of the largest retail providers of electricity, natural gas and renewable energy solutions across North America to residential and commercial customers.

Founded in Toronto, Canada, in 1986 as a competitive energy retailer, Direct Energy proudly serves residential and business customers in Alberta.

After the deregulation of Alberta's gas and electricity market in 2004, Direct Energy purchased the retail divisions of ATCO Gas and ATCO Electric and continues to offer those services through our regulated company, Direct Energy Regulated Services (DERS), a subsidiary of Direct Energy Marketing Ltd.

In January 2021, Direct Energy became a wholly-owned subsidiary of NRG Energy. NRG's expanded portfolio provides additional opportunities to serve customers with valuable products and services. Direct Energy operates in 50 US states, the District of Columbia, and eight Canadian provinces. We provide best-in-class service capabilities and technologies for a wide range of customers.

Quick facts about Direct Energy

We are local.

 

We have two Alberta offices in Calgary and Edmonton, with over 100 team members right here in Alberta. And our team continues to grow!

About us

We serve more than 800,000 Albertans.

 

We provide energy service to more than 390,000 Direct Energy customers and 445,000 Direct Energy Regulated Services customers.

Customer care

We make it easy for you to go green.

 

Our customers can add a percentage of Green to any electricity plan to help support renewable energy development in Alberta.

View green plans

Lighting the way today for a brighter tomorrow

Family of four dancing and laughing
Family of four dancing and laughing
Family of four dancing and laughing

$2.47M

in Free Energy in 2021.

Two young women celebrating on couch with laptop on their laps
Two young women celebrating on couch with laptop on their laps
Two young women celebrating on couch with laptop on their laps

$1.96M

in Cashback Plus Rewards in 2022.

Girl in hospital holding stethoscope to masked teddy bear
Girl in hospital holding stethoscope to masked teddy bear
Girl in hospital holding stethoscope to masked teddy bear

$215K+

in donations to Alberta Children's 
Hospitals since 2016.

Not a Direct Energy customer?

Check out our current offers and special incentives!

Have a question about a plan or need help placing an order?

Call us: 1-866-374-6299

Hours: 7:00am - 9:00pm MST (Monday to Friday), 8:00am - 4:30pm (Saturday), Closed Sundays


To enroll, you will need:

  • To be the person named on the utility account
  • Your service address
  • Your billing address (if different)
  • Your contact details including email address
  • To be over the age of 18