Budweiser supported by direct energy logo

*Budweiser has partnered with Direct Energy to receive ECOLOGO Certified Renewable Energy Certificates from wind, hydro, or biomass sources equivalent to the electricity used in the brewing process to brew Budweiser in Canada. Electricity is one type of energy we use to brew. Learn more at Budweiser.ca

Budweiser is Now Brewed With 100% Renewable Electricity Supported by Direct Energy

Brewed for a Better Tomorrow

Budweiser, the King of Beers, believes it can brew the highest quality beer while contributing to a brighter, cleaner future. By 2025, all Budweiser around the world will be brewed with 100% renewable electricity, which is in line with its parent company AB InBev's commitment to achieve 100% of purchased electricity covered by renewables by the same year.

Budweiser sells 41 million bottles of Budweiser on average every day, so Budweiser's commitment will equate to taking 48,000 passenger vehicles off the road every year! "Beer is intimately tied to the environment it comes from and brewing our beer relies on a healthy environment," said Todd Allen, vice president of marketing, Labatt Breweries of Canada." Through this initiative, we can make sure that every watt we use to brew Budweiser helps green Canada's electricity grid and contributes to our long-term business sustainability."

As the first step towards this commitment, Budweiser partnered with Direct Energy in 2019 to make sure that all of the electricity used to brew Budweiser in Canada is covered by certified renewable electricity certificates (RECs), helping green Canada's electricity supply. Through this partnership, 100% of the elements of the brewing process that rely on electricity are now supported by RECs. Direct Energy sources its RECs from renewable electricity projects across Canada.

When it comes to saving our planet, every little bit helps. Direct Energy is making it easier for you to "go green"! When you sign up, you now have the option to add a percentage of green to any Direct Energy plan that includes electricity! Adding a Green Option to your electricity plan is an easy way to contribute to renewable sources. Together we can make a difference. Learn More

For more information, visit https://www.budweiser.ca.

image with green energy

Green Made Easy

When it comes to saving our planet, every little bit helps. Selecting a Green Option from Direct Energy is an easy way to contribute to renewable sources.

  • Selecting green will support environmentally friendly renewable energy projects.

  • It's an easy add on to any Direct Energy plan that includes electricity. You can also remove it from your electricity plan at any time.

Here's how it works:



Select a plan that includes electricity and the term that best suits your needs.



You have the option to pick your percentage of Green energy.



Tell us where you want your energy plan setup. (address + site ID)