Choose the Alberta Electricity Plan that Makes Cents for Your Home

The average regulated electricity rate is 79% higher than last October. Rest assured with a fixed-rate Lucky Penny Electricity Plan and enjoy 2 months of electricity for 1¢/kWh*!

Don't settle for unpredictable rates. Start saving today!

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5 Year Lucky Penny Electricity

Secure your electricity rate for 60 months and enjoy 2 months for only 1¢ (per kWh)*

  • Sign up for 60 months of fixed-rate electricity and pay only 1¢/kWh in December 2018 and June 2019.*
  • No cancellation fees.

1 Year Lucky Penny Plan Electricity

Get fixed-rate electricity for 12 months and enjoy 2 months for only 1¢ (per kWh)*

  • Sign up for 12 months of fixed-rate electricity and pay only 1¢/kWh in December 2018 and June 2019.*
  • No cancellation fees.

2 Year Lucky Penny Electricity

Sign up for fixed-rate electricity for 24 months and enjoy 2 months for only 1¢ (per kWh)*

  • Sign up for 24 months of fixed-rate electricity and pay only 1¢/kWh in December 2018 and June 2019.*
  • No cancellation fees.

3 Year Lucky Penny Electricity

Lock in your electricity rate for 36 months and enjoy 2 months for only 1¢ (per kWh)*

  • Sign up for 36 months of fixed-rate electricity and pay only 1¢/kWh in December 2018 and June 2019.*
  • No cancellation fees.
Question about plans or need help placing an order? Call us at 1-866-374-6299 Hours: 7:00am-8:00pm CT (Monday-Saturday)

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To enrol, you will need:

  • To have an active utility account
  • To be the person named on the utility account
  • Your service address
  • Your billing address (if different)
  • Your contact details including email address
  • To be over the age of 18

This offer is only available to residents of Alberta who do not currently have a service contract with Direct Energy. The Members of Natural Gas Co-operatives, municipally owned utilities, and some Rural Electrification Associations are not eligible for this offer.


The average increase in the regulated market price for electricity by Direct Energy Regulated Services, Enmax (Calgary) and EPCOR (Edmonton) from October 2017 to October 2018 is 79%.

*The Lucky Penny plan offers two months of retail energy charges of one penny/kWH (1.00¢/kWh) and one penny/GJ ($0.01/GJ) for the months of December 2018 and June 2019. The rates for the rest of the plan term are 6.19¢/KWH for electricity and $3.69/GJ for natural gas.

**For customers in the Calgary and Edmonton areas only. This offer also includes a one time free furnace or AC Maintenance (a $150 value) available to customers in eligible areas within Calgary and Edmonton only. See if you're eligible here. The one time free furnace or air conditioner maintenance must be scheduled within 12 months from the start date of your service with Direct Energy. For more information call 403-232-1155 in the Greater Calgary area and 780-483-3056 in the Greater Edmonton area.

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